Design and produce engaging organic and paid social content to position Amazon Prime Student as the helpful resource for all things related to college life.

Discover all the things.

I led a cross-functional team of creative directors, designers, project managers and community managers in developing campaign concepts, messaging, creative strategy and a social media style guide for Amazon Prime Student’s presence across Instagram, Facebook and Snapchat.

The primary objective was to establish brand relevance and drive program sign-ups by executing an appropriate balance of college lifestyle content and Prime Student attribute and benefit messaging.

My role also consisted of leading all client communication related to creative strategy, design direction and content production.

My role.

• Campaign development

• Social media creative guidelines development

• Photo + video pre-production management

• Photo + video production management

• Photo + video post-production management

• Organic + paid social design direction

• Animation direction