Blast off on a space adventure with Neil deGrasse Tyson, as he teaches kids about life on Mars, black holes, asteroids and exoplanets, in collaboration with BYJU’S and StarTalk.

A <coding> journey through space.

The BYJU’S AfterSchool program is an online space where kids ages 6-18 can learn about coding, science, math, music and art from their heroes. In the first installment, Neil deGrasse Tyson shares his expertise on all things space: from how to colonize Mars to what would happen if you (unfortunately) encountered a black hole, complemented by space-themed coding projects designed to keep kids excited and engaged.

Multiple digital spots were created to promote the program, along with several lesson videos which were incorporated into the BYJU’S coding curriculum plans.

I contributed to the curriculum development, managed all aspects of pre-production, production and post-production and led go-to-market planning and activation across the U.S., Canada, Mexico, Brazil, U.K., Australia, New Zealand and India markets.

My role.

• Concepting

• Curriculum development

• Talent management

• Pre-production management

• Production management

• Post-production management

• Local market versioning

• Landing page development

• Global distribution

• GTM planning and execution